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What keeps them coming back every year

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Published 27th December 2013
Furnish Now December 2013

Why They Regularly Attend

 

They’ve been coming to the Malaysian International Furniture Fair (MIFF) for 10,

15, 20 years, and for good reason. It might be far, but in the world’s furniture

supply chain, MIFF provides link after link after link. Still, we called up 

faraway buyers and media members that have attended MIFF throughout the years

to find out what it is that is so important about the show. Here’s what they said….

 

TONY NIELSON

Publisher at Timber+Design International, New Zealand

 

"Some of the improvements I’ve seen in MIFF over the

years are the way many Malaysian producers are making

much better quality products, and some have invested in

professional design. There is also a bigger range of options

for buyers from outside Malaysia. Booth presentation is slowly

improving, but because there are so many small spaces,

this will always be a challenge. MIFF is unquestionably the

friendliest in ASEAN. What it lacks in modern exhibition

space it more than makes up for with its range of buyerfriendly

services and the consistency of the offering."

 

HIGH BOYLE

Director of Claremont Centre Ltd., United Kingdom

 

"I’ve been coming to MIFF since 1995. Malaysia still retains advantages in furniture

manufacturing over most of Asia. In the quality of panel board production, technology and

experience of its furniture manufacturing, Malaysia is well ahead of China, Vietnam and

Indonesia. Its compliance with environmental certifications—for example, chain of custody—is

still ahead of its rivals. All these are aided by being almost self-sufficient in timber since a large

percentage of panel board content is indigenous rubber wood. What I love about Malaysia

is that it feels like home. I have made many good friends among its people and the food is

wonderful."

 

MICHAEL AMINI

Amini Innovation Corp., USA

 

"I have been visiting MIFF since its inception. I visit it year after

year and I like Malaysia as a country. I visit the show hoping

to see creative goods. I think there is a lot of opportunity for

furniture industry in Malaysia as long as the industry becomes

unified and factories start designing and making diversified

and medium-end furniture categories."

 

STUART WOLFF

Managing Director of Stuart Wolff Importers, South Africa

 

"I’ve been coming to MIFF since 1997. I’m primarily interested in the dining chairs and dining

tables at the fair. What I love about Malaysia are the people. I enjoy dealing with the people

and my suppliers. They are very easy to talk to."

 

DAVID BERGER

President of Monarch Specialties Inc., Canada

 

"I have been visiting MIFF since its inception. I visit it year after

year and I like Malaysia as a country. I visit the show hoping

to see creative goods. I think there is a lot of opportunity for

furniture industry in Malaysia as long as the industry becomes

unified and factories start designing and making diversified

and medium-end furniture categories.

I’ve been coming to MIFF for 10 years now and for me it is

an opportunity to see new products from my current suppliers

and to find other sources. The top reasons why I will be

attending MIFF 2014 are to check out new products and

discuss programs with my current suppliers. MIFF provides an

easy market to work with and the Malaysian product quality is

generally good."